When you’re considering all of the factors that go into building a business, creating a logo might not seem like a top priority, but it is extremely important to build the logo as it is the mark of identification. They’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does and, more importantly, how it makes them feel. Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not.